As a former consultant and account manager at youth communication agency Keesie I developed a broad knowledge base about youth today: how to reach them, how to communicate with them, how to engage them. I did years of research, advised companies and institutions, developed campaigns which ultimately resulted in Generation Einstein, a book about this generation of young people that I wrote with Jeroen Boschma, creative director of Keesie. I spoke on a lot of occasions about this topic, but this is the only one recorded in English. A few years ago.. so forgive my English. It’s getting better!