Serious games are a great way to help people reach their goals in life. Games are immersive experiences with more impact than any other form of education or entertainment. I love gaming and love using game mechanisms to design concepts that have a real benefit or learning experience.
On my blog Gamesandlearning.nl I write about all kinds of games and what you can learn from them. I also use this site to showcase my own game projects. On Gamifiedlife.nl I occassionaly write reviews of board of cardgames I really love.
I’ve written books about youth, generations and communication with my partner in crime, Jeroen Boschma. Generation Einstein was a bestseller and still known to many in the field as the first ‘youth generation’ book in the Netherlands. My personal favorite is ‘Ik ook van jullie‘, about younger children. Those books were works of love.
Right now I’m working on an educational book for students of International Lifestyle Studies about how to research target groups and lifestyles. This book will be used in classes from september 2018.
For the past 7 years I was a lecturer at International Lifestyle Research at Fontys Tilburg. I taught a wide array of topics: about games and gamification, youth, lifespan development, generations and creative writing.
For NoAd, a new creative master, I organise a Game&Play Deep Dive-weekend in march 2018. Together with students and game companies we explore the world of games. With lots of play, game design and of course theory about game design.